You’ve seen them. The blurry shot across the water showing the front of a suburban office building. It looks faded white and from the eighties. Do you drive up in your car, step out with the door propped open and take a couple of quick shots of the front door and entrance sign? Then yes you are responsible for horrible real estate photos.
Pictures and visuals are important. They are so important that companies like Airbnb employ a network of professionals across the entire world just to emphasize the value of a quality image. Then why is it that you seem completely content with three shots taken in under a minute from you mobile phone? What could you do to improve your property photos and actually create a quality marketing piece for your client?
1. Hire a professional
Your Client hired you because you are supposed to be the professional and do for them everything they can’t, won’t, or don’t want to do. Even if you consider yourself a decent photographer how do your photos stack up against a professionals? Spend the money.
2. If you do it yourself use these tips
- Use a wide angle lens to get width, depth and detail.
- Use HDR – it’s what the pros use and stands out as a polished finished product
- Take the time to do it right
- Use a tripod and flash
- Study lighting before you take the shot
- Edit edit edit
3. Emphasize features
What are the selling points of the building? Show that to them visually. Don’t be afraid to show mechanical, electrical and utility uses. It is the bones of the building and has more importance to the potential tenant than you may think.
4. Don’t forget the neighborhood
In a large city this is a fairly easy exercise. Street corners, access to transportation hubs, parks and other cultural amenities will be obvious.. The same could be said for a suburban setting. Use your imagination and use visuals to support.
5. Emphasize the architecture
Not every building is a masterpiece of visual engineering. Take the time to show what makes this particular structure special. Tell the visual story.
6. Think about where and how you will use the photographs
Is it online and digital? How about devices like mobile tablets or laptops? How about flat signage? Chances are it will be all the above.
There are still many instances of embarrassing and unprofessional real estate photography out there today. Use the tips and tricks above to separate yourself and make sure you are not responsible for horrible real estate photos.