It’s seen as one of the most important pieces of marketing collateral that you have. The templated and generic property marketing flyer. It may be killing your marketing and here is why.
1. You don’t have an attention grabbing headline
Make it bold and use a different font to make sure it stands out. Set the tone for the message you are trying to deliver. Give your potential customer a compelling reason to read the rest of the flyer.
2. The photography must be exceptional
It goes without saying but how many times have you seen poor quality pictures that are old, outdated and do not represent even a fraction of the property. This lack of attention to that one detail will absolutely destroy the overall beauty of the flyer.
3. You only focus on the property itself
One of the best ways to gain business is to show off your expertise. Instead of creating a flyer showcasing a property why not try and make a flyer that shows the world your real estate market and deal making knowledge. The possibilities are endless.
4. You don’t understand simple design principles
Keep your design clean. Avoid using more than two fonts and anything else that makes it appear too busy. You are trying to grab their attention, not confuse them. Don’t forget whitespace. It’s not boring it creates focus on the headlines, photos, and content. Less is indeed more.
5. Do you proofread?
A flyer with typos, spelling mistakes and grammatical errors is not only embarrassing to you, but also unprofessional for your business. Have another set of eyes take a look for additional help.
6. You don’t seek a professionals help
Do you really have the time? Are your design and marketing skills your strength? Does it take time away from the important details of putting together a deal? Could you be more effective with this task outsourced? If you answered yes to any of the above questions it might be time to hand it over to the pros.